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Not right for the iPad
Based on the sample I won't be buying this book. It may be fine as a physical book, but as an ebook it is a disaster.
As a recipe book I expect to be able to view each recipe on a single screen and not have to flick back and forth because the recipe I am using begins at the foot of another.
I also expect to have an easy to use index and search.
Publishers need to understand that the iPad is a different kind of medium with it's own challenges and opportunities. Maybe this would be better as an app.